Wylde Center

PLANTING SEEDS OF CHANGE

The ask for the project, I had to spend time walking around Oakhurst neighborhood, talking to people, and finding out what are the challenges

they face. The Wylde Center, a nature center in the Oakhurst neighborhood, wasn't quite reaching its full potential. I saw a chance to use design thinking to improve things. This meant spending time in the neighborhood, talking to people, and figuring out pain points when visiting the center.

CATEGORY

Wayfinding and Re-Branding

SOFTWARE

Illustrator, Photoshop

TYPE

Individual

ROLE

Research, branding, wayfinding, campaign

DURATION

3 Months (Spring 2023)

Fair where people meet and sell things made out of recyclable material.

Every house in the neighbourhood has a well maintained garden.

There are also stern measures taken to maintain cleanliness.

This led me to Wylde Center

The Wylde Center serves as community garden, nature center, neighborhood meeting space, and wildlife habitat that is open for all to experience the potential of urban greenspace.

ATTRACTIONS

"Discover the tale behind the birth of Wylde Center, a story as charming as it is inspiring."

PROBLEMS

It majorly targets children and educates them about nature but their identity does not resonate with that group. It also is a vast area with no proper way finding.

LOGO AND MARK

Colors inspired by Mexican Artworks!_edited.jpg

BUILDING AN IDENTITY

Primary colors that are eye catchy and geometric shapes that are easy to understand to appeal the age group of 6-12 years.

A brochure of map and about Wylde center provided to users on entrance

Plant labels to take home with your plants.

WAYFINDING

Sign Board which has all the information about the plant or the place

OAKHURST + LOCAL

The Grow Local campaign for my project at Wylde Center aims to inform Oakhurst residents about the importance and benefits of locally sourced produce. Through this initiative, we seek to educate the community about sustainable gardening practices, encourage participation in community gardens, and promote the consumption of fresh, locally grown fruits and vegetables.

CAMPAIGN