"As a teen, I was surrounded by brands that told me to fix my 'imperfections' which left me feeling insecure about my own body"

Marble Selfcare

BE MARBLE-OUSLY YOU!

Marble Selfcare isn't just another skincare brand; it's a personalized skincare journey tailored to meet individual body needs. With Marble, I've crafted an immersive experience that goes beyond surface-level treatments.

PROBLEM

Being a teenager can be tough, from a very unpredictable skin to unfamiliar changes in your body, the journey can feel overwhelming. With countless options promising to remove imperfections, teens are left lost, lacking proper guidance amidst a sea of product overload.

CATEGORY

UX and Branding Project

SOFTWARE

Illustrator, Figma, Photoshop, Maya, Procreate

TYPE

Individual

ROLE

Research, branding, Product design, web design, marketing, product shoot

DURATION

3 Months (Winter 2024)

82%

feel conscious about their body

40%

forget to remove their makeup

64%

remove these using filters

*Survey by American Association of Dermatology

WHO ELSE?

OUR INSECURITIES

TOP CONCERNS AMONG TEENAGERS- Acne, Milia, Strech marks, Cellulite, vitiligo, scars

WHAT IS ALREADY HAPENING? - Social media Campaigns, Photography projects

DOES IT HELP? - Young adults believe using social media makes them feel worse. Struggle to find source for self love and right products for self-care.

STEP 01: Order the product based on your skin type

STEP 02: Get your customized product and follow the directions

STEP 03: Follow for body positivity and skincare tips

An expert led community brand

prioritizing skin health over beautification. Empowering self-love with curated products and guidance.

THE SOLUTION

BRIDGING THE GAP

This project addresses a significant gap in the market for skincare and cosmetics tailored specifically for teenagers. Despite representing over 30% of consumers in the beauty industry, teenagers lack brands catering exclusively to their needs. This initiative aims to fill that void by offering specialized products and resources to empower teenagers during this transformative phase of life under expert guidance.

Just like marbles have different patterns made naturally by heat and pressure, your skin is also unique. We think marbles are pretty in all their forms, so let's see ourselves the same way.

"Every pattern has a story"

THE IDEA

BRAND GUIDELINE

PRIMARY RESEARCH

Method: Interview, google survey

21 participants (age 12-19)

KEY POINTS

Teens prefer keeping problems private.
They favor brands speaking their language.
Lack of guidance is a major issue.
Customization is sought after.

Cushioned bottom for proper placement and easy retrival

Refillable system for users to easily replenish their products.

Magnetic lock for a touch of class and accessibility

USER EXPERIENCE

PRODUCTION

2D Prints

Printed and dicut on a thick paper and using sticker paper for labels

3D print

The customizable part of the product was 3D printed in the production lab. Maya was used as a software to construct the wireframe and add material with precise measurements.

USER EMPATHY

Including quotes on the packaging for daily affirmation adds a personal touch to the user experience, providing a moment of encouragement and positivity each time the product is used.

A self-care guide is provided so that the user knows that these 'imperfections' are normal and can get the correct guidance to overcome their insecurities.

DIGITAL SOLUTION

Get personalized skincare advice right at your fingertips—whether it's through our online consultations or our handy skincare tracker. With Marble's digital solutions, taking care of your skin is as easy as sending a text. From interactive skincare quizzes to virtual skincare workshops, it offer a seamless and engaging experience to the users.

A safe space to anonymously ask questions and seek answers from experts regarding skin and to find confidence with customer stories.

Connect with resources to get expert help. Different articles and videos are provided for getting better and cetter infortion sources to learn about your skin.